Self-Promotion for Indie Authors: Spam Not Included

Excellent piece on self-promotion.

Rachel Sharp

So, you wrote a book and it’s out in the world now. You don’t have a Big 5 powerhouse shelling out thousands of dollars to market it, and so, in addition to your classy Author hat, you must wear many others; the ink-stained chapeau of the publisher, the bedazzled manic pixie dream bowler of the public personality, and finally, the logo-emblazoned baseball cap of the promoter.

Shoving your own work in front of people’s faces is hard.

I am no marketing professional, but I have some tips from experience, both as a book promoter and a consumer. Here they are.

  1. Sign Up For Everything. Ideally, you want to exist on Amazon, Goodreads, Twitter, Facebook, Instagram, Tumblr, Snapchat, Bookbub, and anything else you can think of ALL WITH THE SAME USERNAME. Try to check them every day and cross-promote them occasionally. Of course, you also need a website and ideally a…

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